"After launching Konvo's Conversational Repurchase, we were thrilled to see our disengaged customers re-engage and convert! Even the customers who weren’t ready to purchase gave us a date to follow up with them when they would be ready to re-buy. This personalized sales and retention strategy is now a core piece of our marketing program, and a perfect complement to our existing subscription program."
People’s hair care routines and rate of product consumption are very personalized. NaturAll wanted to build a personalized repurchase habit that was unique to each customer but found it challenging to strike a balance between the simplicity of generic replenishment flows and the effectiveness of outreach tailored to each person’s unique usage patterns for each product they purchase.
As a personal care brand, NaturAll knew their customers deserved to be treated as individuals with unique needs. In just a few clicks, NaturAll leveraged Konvo’s Conversational AI Repurchase program to start sending personalized replenishment reminders over SMS that engaged users to drive conversions, and schedule future reminders to increase repeat revenue.