How NaturAll increased repeat AOV by 24%

NaturAll creates clean, freshly-made products that are better for natural hair. Known to never compromise on fresh and plant-based ingredients, cruelty-free practices, and ethically-sourced ingredients, they've grown a loving customer base far and wide.

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"After launching Konvo's Conversational Repurchase, we were thrilled to see our disengaged customers re-engage and convert! Even the customers who weren’t ready to purchase gave us a date to follow up with them when they would be ready to re-buy. This personalized sales and retention strategy is now a core piece of our marketing program, and a perfect complement to our existing subscription program."

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Jasmine Goodwin
Director of Marketing
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The Problem

People’s hair care routines and rate of product consumption are very personalized. NaturAll wanted to build a personalized repurchase habit that was unique to each customer but found it challenging to strike a balance between the simplicity of generic replenishment flows and the effectiveness of outreach tailored to each person’s unique usage patterns for each product they purchase.

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The Solution

As a personal care brand, NaturAll knew their customers deserved to be treated as individuals with unique needs. In just a few clicks, NaturAll leveraged Konvo’s Conversational AI Repurchase program to start sending personalized replenishment reminders over SMS that engaged users to drive conversions, and schedule future reminders to increase repeat revenue.

The Results

2.3x
More conversions than previous replenishment flows

24%
Increase in repeat AOV

8.53%
Engagement Rate

0.27%
Opt-out Rate