Subscriptions work for some but not all. Half of customers who consider a service don’t actually subscribe and 40% of ecommerce subscribers cancel their subscriptions within the first few months. The number one cause of subscriber churn is timing.
Non-subscribers have untapped LTV potential but that growth is stunted if subscription-shy customers aren’t provided a customer journey and tools personalized to them. Konvo facilitates the development of purchase habits for non-subscribers so brands can generate more reliable revenue and customers can build trust and engagement with the brand.
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